資深行銷企劃專員
月薪 50000元
新北市八里區
5~6年工作經驗
We are looking for an enthusiastic Digital Marketing&Business Manager to help us in our marketing operation in Farmina. You will be an integral part of the development and execution of our direct marketing plan to reach targets from brand awareness to product promotion and Direct Marketing team management. Digital Marketing&Business Manager will be responsible for implementing and executing strategic marketing plans in order to attract potential customers and retain existing ones.
Responsibilities of the Digital Marketing&Business Manager include:
- Building strong Marketing programs/campaigns to drive engagement with the target audience
- Marketing Expenditure Budget management and performance reporting of the team
- Team management and individual performance monitoring
- Planning of in-store and guerrilla marketing activities on the field
- Recruitment, training and coordinating Sell out activities
- Planning merchandising projects and management of POS materials
- Organization of meeting and training programs
- Collecting feedback from the field and improvement on direct marketing activities
- Plan Marketing activities for new product launches
- Monitoring of Self and team‘s main KPIs
- Market research, keep updated with current industry trends and competitor‘s analysis
Farmina Pet Foods is a nutrition company, related to high-quality pet food. It is an Italian family company with 50 years of experience specialized in animal nutrition. The company was founded in 1965 when Mr. Francesco Russo founded the Russo Mangimi company specialized in animal nutrition. In 1999 Dr. Angelo Russo, son of the owner Francesco, driven by a passion for animals from affection decided to operate in the pet food category with a new perspective, setting itself the ambitious goal to develop foods that are the result of scientific studies centered on the pet and his well-being. In Farmina we believe that making a food with a great taste and palatability for the dog or cat is a goal that can only be made with a careful selection of raw materials. The wellbeing of animals is the value guide followed by Farmina to achieve complete and balanced food, able to assure for dogs and cats of every age, race and weight. For this reason, Farmina chooses products with careful choice of the best ingredients, without GMO, with meat coming from healthy animals and fit for human consumption. Today Farmina has four factories and sale in more than 60 countries in the world on 5 continents.
【工作內容】
1.與國外廠商接洽與合作品牌行銷專案執行進度與報告
2.年度行銷專案預算管理和績效報告
3.數位行銷策略規劃、執行與優化(包含官方社群媒體)
4.監控與分析數位關鍵指標，確保預算分配的合理性及效益
5.與外部廣告及口碑公司接洽，確保活動順利進行並達成目標
6.通路行銷平面及陳列規劃、執行及檢討(虛實通路/專櫃/特賣等)
7.產品目錄及相關行銷製作物企劃、執行及預算控管。
8.負責之組別招募、培訓與管理
9.主管交辦事項
【加分條件】
1.3年以上數位行銷或媒體相關工作經驗
2.具管理1~4人之經驗
3.具備後臺資料分析能力 (例如：Google Analytics)
4.英語能力(聽說讀寫)佳
5.不排斥可能在全國出差
展開
