【知名電商軟體公司】電商平台專員（德國知名運動品牌專案）#238
面議（經常性薪資達4萬元或以上） 40000元
台北市中山區
2~3年工作經驗
*此為派遣職缺，有意者請投遞*
【職責說明】
協助德國知名運動品牌，結合運動、時尚與創新科技，於電商平台提供消費者高品質的產品與優質的購物體驗。
【工作內容】
1. 負責品牌於主要電商平台（Shopee／momo／Yahoo）之電子商務營運與銷售成長。
2. 規劃與執行電商業務策略，包含商品組合、促銷活動、檔期規劃與站內陳列，提升零售品牌於平台之銷售表現。
3. 透過數據分析，持續優化電商平台流量、轉換率（CVR）與消費者購物體驗。
4. 規劃與管理數位媒體投放（RMN、Meta、Google Ads），提升品牌曝光與投資報酬率（ROI）。
5. 負責電商平台品牌旗艦店之內容與視覺管理，確保符合運動品牌形象與全球品牌規範。
6. 作為電商平台合作夥伴之主要窗口，進行活動溝通、資源協調與關係經營。
7. 製作並分析每週／每月電子商務營運與銷售報告，提出具體優化建議。
8. 與第三方營運夥伴及內部團隊協作，確保電商業務、客服與物流流程順暢。
【專業技能】
1. 具備數據分析與報表製作能力
2. 熟練 Excel（VLOOKUP、樞紐分析等）與 PowerPoint
3. 具備基本數位行銷概念（媒體投放、流量成效分析）
4. 熟悉電商平台營運邏輯與站內銷售操作，有運動用品／時尚／FMCG／電商代理商或平台公司經驗加分
【具備條件】
1. 良好溝通、協調與跨部門合作能力
2. 主動積極、具責任感，能獨立推進專案
3. 對運動、時尚或電商產業有高度興趣
4. 能適應快速變化的工作節奏
【Purpose & Overall Relevance】
• As part of the adidas Platform eCommerce team, you will be responsible for driving sustainable sales growth for designated platforms (Shopee/momo/Yahoo). Your mission is to deliver an integrated, premium consumer journey that ensures a seamless brand experience from discovery to conversion.
【Key Responsibilities】
Commercial Performance & Optimization
• Drive Sales Growth: Achieve sales targets and KPIs via effective product assortment, promotion scheme, site merchandising and media mix.
• Conversion Optimization: Continuously monitor and improve store traffic and conversion rates (CVR) through data-driven insights.
• Media Management: Manage media mix (RMN, Meta, Google Ads) to drive high-quality traffic while optimizing ROI.
【Store Management & Merchandising】
• Site Merchandising: Manage Marketplace flagship store site merchandising, developing brand/product content aligned with brand guideline with creative agency and platform partners for the best consumer journey and conversion to sales.
【Partnership & Operations】
• Platform Relations: Act as the key contact for platform partners regarding event planning, traffic management, and relationship building.
• Reporting: Deliver comprehensive weekly and monthly business reviews to track performance and identify growth opportunities.
• Operational Excellence: Collaborate with Third-Party (TP) partners to ensure high-quality execution across platform operation, customer service, and logistics.
【Key Relationships】
• Internal: Brand Activation, Retail, Merchandising, Supply Chain, Finance, and IT.
• External: Platform partners, Operational Partners (TP) and creative agencies
【Knowledge, Skills, and Abilities】
• eCommerce Marketplace experience and know-how, experience in retail is a plus.
• Online merchandising knowledge and specific experience in digital strategy and execution.
• Basic knowledge of sporting goods
Skills
• Strong in building and maintaining relationships
• Strong communication, negotiation and presentation skills
• Must be detail-oriented, flexible and adaptable to change
• Good analytical and problem-solving skills
• Advanced Excel (e.g. VLOOKUP, Pivot Tables, etc.) and PowerPoint skills
Mindset & Language
• Ownership: A self-starter who takes accountability for results.
• Team Player: Collaborative spirit with a passion for sports, fashion, and eCommerce.
• Language: Fluency in written and spoken English and Mandarin.
【Requisite Education and Experience】
• University degree in Business, Marketing, or a related field.
• Minimum 1-2 years of eCommerce experience, preferably within Sporting Goods/FMCG/Fashion, eCom agency, or platform companies
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