Assistant Marketing Manager (Clinique & The Ordinary)
面議（經常性薪資達4萬元或以上） 40000元
台北市信義區
5~6年工作經驗
360 Marketing — Clinique & The Ordinary
• Lead and localize end-to-end 360 marketing plans for Clinique and The Ordinary across consumer, product, retail and digital touchpoints, aligned with regional strategy and local business priorities.
• Develop integrated launch and campaign calendars covering retail activation, e-commerce, CRM, paid/owned/earned media, influencer engagement, sampling/seeding and in-store visibility.
• Connect channel execution to a clear consumer journey while adapting activation to the distinct audience, proposition and growth ambition of each brand.
• Partner with DCM, Online/KAM and agencies on briefs, KPIs, media/influencer plans, creative localization and post-campaign optimization.
• Use campaign and business performance learnings to continuously improve future 360 plans and investment choices.
PCS & EC Channel Strategy & Business Analysis
• Analyze PCS and EC channel performance, category development, shopper behavior, competitive activities and emerging retail / e-commerce trends relevant to Clinique and The Ordinary.
• Translate channel, sales and consumer data into business implications, strategic recommendations and prioritized actions.
• Partner with Commercial and EC/account teams to develop channel-specific growth strategies, including PCS retail GTM plans and EC acceleration plans, account priorities, assortment, launches and promotional approaches.
• Identify opportunities to recruit new consumers and expand brand reach through new channel touchpoints, with a focus on EC growth for Clinique and PCS/new channel expansion for The Ordinary.
• Monitor sales performance and key business drivers by brand and channel, identify gaps versus plan, and recommend corrective actions and growth opportunities.
Brand Management & Commercial Execution
• Work with Commercial to validate local retail GTM execution plans across channels, accounts and doors.
• Develop local promotional plans for Key Shopping Moments, High Traffic Moments and always-on recruitment/trial programs with input from Commercial, DCM, Finance and Supply Chain.
• Manage A&P investment by brand and channel in line with business priorities and regional guidelines, with a strong focus on effectiveness and ROI.
• Lead cross-functional product management, including forecast input, launch readiness, excess management, pricing/claims coordination and issue escalation.
• Provide local market and channel insights to regional brand teams during annual planning and business reviews.
Cross-Functional Leadership & Other Responsibilities
• Drive alignment across Marketing, Commercial, Online/KAM, DCM, Finance, Supply Chain, regional stakeholders and external partners to deliver integrated plans and timely execution.
• Lead or participate in assigned local/regional projects related to channel expansion, category growth, GTM strategy and new consumer recruitment.
• Demonstrate ownership, strategic thinking and execution discipline; influence stakeholders through clear analysis and recommendations.
Decision Making / Problem Solving / Accountability
• Recommend channel, campaign, account and investment priorities based on consumer, brand and commercial analysis.
• Diagnose performance gaps and develop intervention plans with cross-functional partners.
• Independently manage assigned workstreams while escalating material risks, trade-offs and decisions when required.
• Maintain accountability for agreed A&P budgets, launch readiness, forecast inputs and campaign KPIs.
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