Loccitane歐舒丹｜Assistant Digital Manager
面議（經常性薪資達4萬元或以上） 40000元
台北市中山區
2~3年工作經驗
Responsible for driving digital brand communications, social media management, paid media execution, word-of-mouth amplification, and influencer partnerships. This role supports product launches, annual campaigns, and integrated communication projects to strengthen brand awareness, consumer engagement, and overall market impact.
Key Responsibilities
1. Official Social Media Management
Manage the brand’s official social media platforms (Facebook, LINE), including daily operations, content planning, publishing, and community management.
Develop annual and monthly content calendars to enhance audience engagement and brand affinity.
2. Paid Social Media & Performance Optimization
Execute paid social media campaigns (such as Meta Ads), including audience targeting, budget allocation, and creative deployment based on campaign objectives.
Continuously monitor key KPIs (CTR, CPC, CVR, ROAS, etc.) to optimize campaign effectiveness and return on investment.
3. Community Buzz & Platform Activation
Plan and execute community platform initiatives (such as Dcard, Threads) to increase brand conversation and organic buzz.
Drive topic seeding, comment engagement, and word-of-mouth amplification strategies.
4. Digital Content Creation
Lead digital content planning and asset creation, including social posts, short-form videos, advertising visuals, and in-store window displays.
Ensure all content aligns with brand image, tone of voice, and market trends.
5. Influencer Marketing & Partnerships
Plan and execute influencer collaboration projects, including product launches, brand experience campaigns, and online/offline conversion-driving activities.
Manage collaboration processes and content quality while tracking partnership performance.
6. Brand Campaigns & Product Launch Communications
Execute integrated communication plans for product launches, annual campaigns, and key seasonal moments.
Coordinate social media, media, KOLs, and digital channels to maximize campaign visibility and impact.
7. PR Materials & Press Releases
Develop press releases, media materials, and external brand communication content.
Support media exposure planning, distribution, and execution.
8. Reporting & Performance Tracking
Prepare weekly and monthly reports summarizing advertising and campaign performance.
Provide data analysis and optimization recommendations to support future marketing decisions.
負責品牌數位傳播、社群平台經營、廣告投放、口碑擴散與 influencer 合作，協助品牌新品上市、年度活動與整合溝通專案執行，提升品牌聲量、消費者互動與市場影響力。
主要職責
1. 官方社群平台經營管理
負責品牌官方社群平台（Facebook、LINE）日常經營、內容規劃與發佈管理。
規劃年度／月度內容節奏，提升粉絲互動與品牌黏著度。
2. 社群廣告投放與成效優化
執行社群媒體廣告投放（如 Meta Ads 等），依目標進行受眾設定與素材配置。
持續追蹤目標指標(CTR、CPC、CVR、ROAS等)，優化廣告成效與投資報酬率。
3.社群口碑與平台操作
規劃並執行社群平台活動（如 Dcard、Threads 等），提升品牌討論度與自然聲量。
推動話題操作、留言互動與口碑擴散策略。
4. 數位內容與創意製作 Digital Content Creation
負責數位內容企劃與素材製作，包含社群貼文、短影音、廣告視覺與店內櫥窗。
確保內容符合品牌形象、語調與市場趨勢。
5.Influencer 行銷與合作
規劃 Influencer 合作專案，包含新品曝光、品牌體驗、線上線下導購活動。
管理合作流程與內容品質，追蹤合作效益。
6. 品牌活動與新品上市溝通
品牌新品上市、年度活動及重要檔期整合溝通計畫執行。
協助整合社群、媒體、KOL 與數位渠道，放大活動聲量。
7. 公關素材與新聞稿
撰寫新聞稿、媒體素材與品牌對外溝通內容。
協助媒體曝光安排與發布執行。
8. 報表製作與績效追蹤
製作週報與月報，整理廣告及活動績效。
提供數據分析與優化建議，作為後續行銷決策依據。
展開
