Marketing Management Trainee (Alcoholic Beverages) 行銷管理培訓生（酒類飲品）
月薪 35000~40000元
台北市大安區
2~3年工作經驗
Position Overview
The Marketing Management Trainee is an intensive, fast-track program designed to develop the company‘s future commercial leaders. Over a 12 to 24-month period, you will rotate through core business functions, lead high-impact brand projects, and learn the complexities of highly regulated consumer marketing. Upon successful completion, you will transition into a permanent Brand Manager, Trade Marketing Manager, or Commercial Excellence role.
Rotational Structure (Example 18-Month Timeline)
•Phase 1: Field Sales & Trade Marketing (Months 1–6): Work directly with On-Trade (bars, clubs, restaurants) and Off-Trade (supermarkets, convenience stores) accounts to understand distributor dynamics, store execution, and consumer purchasing behavior.
•Phase 2: Brand Management & Consumer Marketing (Months 7–12): Join a core brand team (e.g., Beer, Premium Spirits, or Innovation) to plan, execute, and evaluate integrated marketing campaigns.
•Phase 3: Project Management (Months 13–18): Cross-functional placement focusing on brand communication / event project, utilising modern data analytics, financial analysis, goup coordination skill.
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Key Responsibilities
1. Brand Management & Campaign Execution
•Assist in developing annual brand plans, tracking marketing budgets, and measuring campaign return on investment (ROI).
•Coordinate the launch of product innovations, limited-edition packaging, and seasonal campaigns.
•Brief and manage creative, media, and PR agencies to ensure campaign alignment with global brand guidelines.
2. Trade Marketing & Event Activation
•Design point-of-sale materials (POSM), visibility tools, and promotional mechanisms for retail and nightlife channels.
•Plan and execute experiential activation events, including music festivals, sports sponsorships, and pop-up bars.
•Conduct field audits to ensure corporate visibility standards and promotional compliance are met in the market.
3. Market Intelligence & Data Analytics
•Monitor and analyze market trends, competitor activities, consumer insights, and sales depletion data.
•Utilize retail audit data and internal sales metrics to identify growth opportunities.
•Present strategic findings and data-driven recommendations to executive leadership at the end of each rotation. [1]
職位概述
行銷管理培訓生專案是一項強化型快速晉升計劃，旨在培養公司未來的商業領袖。在 12 至 24 個月的培訓期間，您將輪調體驗核心業務職能，領導高影響力品牌項目，並深入了解高度監管的消費者行銷的複雜性。成功完成培訓後，您將轉為正式的品牌經理、通路行銷經理或卓越商業經理。
輪調結構（以 18 個月為例）
• 第一階段：現場銷售與通路行銷（第 1-6 個月）：直接與餐飲通路（酒吧、俱樂部、餐廳）和零售通路（超市、便利商店）的顧客合作，了解經銷商動態、門市營運和消費者購買行為。
• 第二階段：品牌管理與消費者行銷（第 7-12 個月）：加入核心品牌團隊（例如啤酒、高端烈酒或創新產品），負責規劃、執行和評估整合行銷活動。
• 第三階段：專案管理（第 13-18 個月）：跨職能職位，專注於品牌傳播/活動項目，運用現代資料分析、財務分析和團隊協調技能。
• 主要職責
1. 品牌管理與活動執行
• 協助制定年度品牌計劃，追蹤行銷預算，並衡量活動投資報酬率 (ROI)。
• 協調產品創新、限量包裝和季節性活動的發布。
• 指導和管理創意、媒體和公關公司，確保活動符合全球品牌準則。
2. 通路行銷與活動推廣
• 為零售和夜生活通路設計銷售點物料 (POSM)、宣傳工具和促銷機制。
• 規劃並執行體驗行銷活動，包括音樂節、運動贊助和快閃酒吧。
• 進行實地審核，確保公司在市場上的形象標準和促銷活動符合規定。
3. 市場情報與數據分析
• 監控並分析市場趨勢、競爭對手動態、消費者洞察和銷售損耗數據。
• 利用零售審核資料和內部銷售指標，辨識成長機會。
• 在每個輪調結束時，向高階領導報告策略性發現和數據驅動的建議。 [1]
展開
