【品牌行銷部】行銷主任/副理 Assistant Marketing Manager - Brand Growth
面議（經常性薪資達4萬元或以上） 40000元
新北市中和區
5~6年工作經驗
〈職位定位／Role Overview〉
此職位將負責帶領品牌會員經營與 CRM 策略規劃，透過數據驅動與跨部門協作，打造差異化的會員體驗，並推動品牌營收與成長。
This role will take ownership of brand membership management and CRM strategy, leveraging data-driven insights and cross-functional collaboration to deliver differentiated member experiences and drive sustainable revenue growth.
〈工作內容／Responsibilities〉
1. CRM 策略制定：規劃並優化會員等級制度、權益設計與全生命周期管理，以提升會員留存率與消費頻次。
2. 品牌成效活動：主導以會員為核心的品牌行銷活動（如週年慶、節慶檔期、開店推廣），確保有效帶動來客數、回購率及客單價提升。
3. 會員數據洞察：建立並持續優化會員數據追蹤機制，定期分析會員活躍度、轉換率與活動成效，作為未來策略與決策依據。
4. 行銷工具應用：靈活運用 CRM 系統與 APP 工具（如任務、點數、優惠券）設計多元活動機制，強化會員參與度與互動黏著。
5. 跨部門協作：與營運、設計及其他相關團隊密切合作，確保行銷策略有效落地並支持品牌營收成長。
1. CRM Strategy Development: Design and optimize membership tiering, benefits, and lifecycle management programs to improve customer retention and purchase frequency.
2. Brand Performance Campaigns: Lead member-centric marketing initiatives (e.g., anniversaries, seasonal promotions, new store launches) to drive traffic, boost repeat purchases, and increase average transaction value.
3. Member Data Insights: Build and continuously improve member data tracking frameworks; conduct regular analysis of engagement, conversion, and campaign effectiveness to guide future strategies.
4. Marketing Tool Utilization: Leverage CRM platforms and app functionalities (e.g., tasks, loyalty points, coupons) to design engaging campaign mechanics that enhance participation and customer stickiness.
5. Cross-Functional Collaboration: Partner closely with operations, design, and other teams to ensure seamless execution of marketing programs and support sustainable revenue growth.
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