Brand Manager (Beer & Spirits）品牌經理
月薪 55000~65000元
台北市大安區
3~4年工作經驗
The key role of the Brand Manager is to grow product volume, builds brand equity, and manages marketing strategy. Key responsibilities include brand positioning, channel execution (on/off-premise), and budget/P&L management.
Core Responsibilities
•Strategy & Planning: Create annual brand plans, volume forecasts, and positioning strategies to hit market share and profit targets.
•Trade & Channel Marketing: Drive performance across on-premise (bars, restaurants) and off-premise (retail, supermarkets) channels, including point-of-sale (POS) displays.
•Events & Activations: Coordinate sponsorships, consumer tastings, and trade launch events.
•Sales & Distributor Collaboration: Partner with sales teams and distributors to present brand initiatives and align on execution.
•Data & Analytics: Track market trends, financial indicators, and syndicated data (like Nielsen/IRi) to spot growth opportunities.
•Compliance & Agency Oversight: Manage external creative, PR, and digital agencies while ensuring compliance with local alcohol marketing and labeling laws.
Key Personal Traits
•Extroverted & High-Energy: Thrives in vibrant social settings, late-night industry events, and fast-paced environments typical of the alcoholic beverage industry.
•Exceptional Social Skills: Builds rapport instantly with diverse groups, from local bartenders and distributors to corporate executives and agency partners.
•Natural Leadership: Inspires cross-functional teams, drives alignment across departments, and takes bold ownership of the brand‘s market presence.
品牌經理（啤酒與烈酒）職位描述：
品牌經理（Brand Manager）的核心職責是帶動產品銷量增長、建立品牌權益並全面管理營銷策略。關鍵職責包括品牌定位、通路執行（即飲與非即飲通路）以及預算與損益（P&L）管理。
核心職責
•策略與規劃：制定年度品牌計劃、銷量預測及定位策略，以達成市場份額與利潤目標。
•通路行銷：提升即飲通路（酒吧、餐廳）與非即飲通路（零售、量販超市）的銷售表現，包含設計與管理店內文宣（POSM）。
•活動與推廣：統籌品牌贊助、消費者品酒體驗活動，以及通路新品上市發表會。
•業務與經銷商協作：與銷售團隊及經銷商緊密合作，簡報品牌企劃並確保雙方執行步調一致。
•數據與分析：追蹤市場趨勢、財務指標及市場調研數據（如尼爾森 Nielsen / IRi），以精準捕捉增長機會。
•合規與廣告公司管理：管理外部創意、公關與數位廣告公司，同時確保所有活動皆符合當地的酒精行銷與標籤法規。
關鍵特質
•外向且充滿活力：熱衷於活躍的社交場合、深夜的產業活動，並能適應酒類行業快速變動的工作環境。
•卓越的社交技巧：能與各類型群體迅速建立良好關係，溝通對象涵蓋在地調酒師、經銷商、企業高層及代理商夥伴。
•天生的領導力：激發跨部門團隊的向心力、推動各單位步調一致，並能展現對品牌市場表現的強烈責任感。
展開
